Yesterday Google began adding businesses to Favorite Places. They have sent out QR codes to over 100,000 businesses in the US that will be displayed in store windows. Customers can scan the QR codes with mobile phones and be taken to the store's Favorite Places page, where they can read reviews, star the business as a favorite and view the location on a map.
The introductory video below shows the decals in action.
Google have now created a nice web page where you can view some of the businesses on Street View, with a scannable QR code of the business given in the corner.
One of the most interesting aspects of this new development in Favorite Places is the news that Google is now PageRanking real world locations. The initial 100,000 odd businesses chosen to launch the scheme were selected by what has been dubbed PlaceRank.
PageRank itself is Google's algorithm that assigns a weighting to websites with the purpose of "measuring" its relative importance. This ranking is then used to determine, for example, how high up the website will appear in search results.
PlaceRank has been introduced by Google to try and rank businesses in a similar way. The higher a business' PlaceRank the more chance it has of being included in Google's Favorite Places.
Google have now begun to explain a little about how a PlaceRank is determined. Here is what the Favorite Places' FAQ page says,
"The list was determined based on the popularity of a business' Local Business Center listing, as determined by how many times Google users looked for more information about a business, requested driving directions to get there, and more. Google users "decided" based on their actions, and we sent the decals."
To be given a PlaceRank businesses therefore need to sign up to Google's Local Business Center. At this stage businesses also have to be in the US. Google say that they "have not yet made a decision about plans for this program beyond the U.S."
Google originally filed a patent for a geospatial ranking system in 2006. Based on the patent application it is likely that Google are also using other criteria other than just a business' popularity in the Local Business Center. These criteria probably include authoritative recommendations and user recommendations, ratings and reviews from a number of trusted websites.
If you want to know which websites come into the 'trusted' category you can probably get a good idea by searching for a business on Google Maps. Open up the map marker of a business and check out which websites appear under the 'Reviews' section when you click on the 'more info' link.
________________
Tuesday, December 8, 2009
Subscribe to:
Post Comments (Atom)
Blog Archive
-
▼
2009
(622)
-
▼
December
(89)
- New Year's Mashups on Google Maps
- Tsunami Evacuation Zones on Google Maps
- Time Out on Google Maps
- iPhone Apps & Google Maps
- The World's Oddities on Google Maps
- Marijuana Dispensaries on Google Maps
- The Rotor-Router Model on Google Maps
- US & Canada Topographical Map
- US Environmental Enforcement Google Map
- Live Video Chat on Google Maps
- Google Map of New Zealand Broadband
- Global Climate Data on Google Maps
- Finding Properties with Google Maps
- Create Your own Twitter Map
- Follow Santa on Google Maps
- Google Maps Using the Foursquare API
- Sounds from the Street on Google Maps
- Furnished Rentals on Google Maps
- The Death Star on Google Maps
- Top 10 Posts on Google Maps Mania 2009
- Cruising the Oceans with Google Maps
- Around the World with Google Maps
- Bank Failures on Google Maps
- A Tour of the Alps with Kraftwerk
- Bird's Eye View Driving Directions
- Google Maps of Golf Courses and Trails
- Google Map of Thai Real Estate
- Geo-Tagging Music with Google Maps
- Terraforming with Google Maps
- UK Real-Time Weather on Google Maps
- Create a Twitter Journey Map
- Atlanta Restaurant Reviews on Google Maps
- Netherlands Snow Map
- Social Networking on Google Maps
- Landmarks in India Directions
- Maps Data API Updated
- Lost Cats & Dogs on Google Maps
- The Tweeting Snow Google Map
- Google Maps of New York Parks
- Google Map of the 21st Century
- Odds of a White Xmas on Google Maps
- Venezuelan Crime on Google Maps
- Google Map of Boeing 787's First Flight
- A Year on Google Maps
- A Year on Google Maps - Part Two
- Share Your Location on Facebook
- Virtual Helicopter Ride Over Mont Blanc
- Mashup Australia Contest Winners
- Google Map of Cultural Events in A Coruna
- Street View Mexico Collection
- The History of Water Conflicts on Google Maps
- Aligning Satellites with Google Maps
- Asset Tracking with Google Maps
- Friday Fun with Google Maps
- Vancouver in Favorite Places
- Google Maps of Mankato, Minnesota
- Wellington's Public Transit on Google Maps
- Create Your Own Augmented Reality App
- Philadelphia's Past on Google Maps
- Time Travelling with Google Maps
- Google's New Visual Search Application
- Google Maps of Tiger Woods
- Bird's Eye View Synced with Street View
- Bird's Eye View Comes to Google Maps
- UMapper now in Stereo
- R.E.M. on Google Maps
- Google Starts Page Ranking Locations
- A Golf GPS System with Google Maps
- Huge School of Sharks on Google Maps
- The Fear Salesman on Google Maps
- The Toronto Star's Map of the Week
- Favorite Places for Businesses
- Finding a Bank with Google Maps
- Microblogging with Google Maps
- More New Street View Imagery
- Google Maps of Places Open Late
- Friday Fun with Google Maps
- 2010 World Cup on Google Maps
- Tweet Your Music
- Real-Time Bus Map for Darwin
- Time Person of the Year Google Map
- Show Your Vote for COP15
- Augmented Reality Flu Shot Finder
- Kew Gardens Street View Competition
- Singapore & Stonehenge on Street View
- Christmas on Google Maps
- Twitter and Google Maps Location Game
- Google Maps of Australian Crime
- Twitter & Augmented Reality Application
-
▼
December
(89)
0 comments:
Post a Comment